2027 program
Partner with Ana Palestro
Ana Palestro, 16, races Formula Pro USA F4 with Kiwi Motorsport. Her 2027 plan: an F4 season, testing at circuits in the US and worldwide, and an application to F1 Academy.
1st
Women’s Racing Series, 45 points
5
WRS wins in 10 races
6th
overall in 3 of the last 4 races (8th of 17 in the championship)
Formula Pro USA standings after Round 5 of 6 · Oct 4, 2026 · Full results
What a partner funds
Partner resources go to Ana’s 2026/2027 Program, and each partner is credited on the step it funds, in its content and press. The step-by-step plan and budgets are in the partner deck.
Now · Nov 6–8, 2026
Finish 2026
Round 6 at Sonoma Raceway decides the Women’s Racing Series. Ana leads by two points.
Open now: car placement and paddock guests at Sonoma.
2027 · Step 1
An F4 season
A 2027 race season in an F4 class.
2027 · Step 2
Testing in the US and worldwide
Testing at circuits in the US and worldwide.
2027 · Step 3
F1 Academy application
F1 Academy is open to women aged 16 to 25.1 Ana applies for selection.
How F1 Academy seats are filled
Every F1 Academy seat is backed by an F1 team or a brand partner, such as American Express, Sephora, LEGO or Puma.2 A brand that partners with Ana in 2027 is the brand on her car while she applies.
Partner benefits
Four of the ways a partnership can work; yet flexibility allows the package to be built around what you want from it.
Hospitality and appearances
Time with Ana, built around your goals:
- B2B. Host clients and prospects as paddock guests at race weekends, starting with Sonoma on Nov 6–8, or bring Ana to your own events.
- PR and media. Ana at your launch, press event or media day.
- Your team. Reward employees with an experience they’ll talk about: go-karting or a training session with Ana.
Plus introductions within the paddock and our network.
Content and storytelling
Partners don’t just receive content; they become part of Ana’s story. A 16-year-old on the road to F1 Academy, from LEGO Technic to the F4 grid, gives your brand real stories to tell and a place in her success story as it unfolds.
Race-weekend video, behind-the-scenes, product-in-use and campaign pieces, tailored to your marketing strategy and shared on @ana_motorsports (Instagram, TikTok, YouTube).
Visibility
Placement on the car, race suit and helmet in 2026 and on the 2027 car. Your product in use, on and off track: apparel, gear, equipment, worn and carried in public. Race-weekend photography and video.
Reporting
An end-of-season report: content delivered and audience reached by channel, guests hosted, introductions made, regional press, appearances.
Ways to start
- One roundCar and suit placement, paddock guests and content from a single race weekend.
- The 2027 F4 seasonSeason-long placement, guests at every round, a content program and the end-of-season report.
- The full 2027 programThe season plus testing at circuits in the US and worldwide and the F1 Academy application, with your brand credited on each step.
Costs for each are in the partner deck, shared after a first conversation.
Who Ana reaches
Ana is open to partners in any industry, reaching any audience. The three below are examples, not a limit.
For example
Young women and girls
Women are three in four new F1 fans, and 42% of female F1 fans follow F1 Academy.3
The Pacific Northwest
KING 5, KOMO and New Day Northwest have covered her. Regional partners can book her for appearances at their own events, arranged through Ana Motorsports, LLC.
Builders, sim racers and gamers
Her route to an F4 grid started with LEGO Technic, where she learned how gears and suspension work, and ran through a home-built simulator. She still builds complex Technic models. See how LEGO Technic fits into her story
She carries a message herself: TV interviews, a Motorsport Prospects feature, and her first public speech, at a Della Penna Foundation reception.
Your market isn’t listed? Tell us who you want to reach, and we’ll show you where Ana fits.
41% of women’s-sport fans are more likely to consider a sponsor’s brand, against 31% of the general public.4 Market figures, not Ana’s. Channel numbers are in the media kit.
Featured on · All features · Press coverage
Team
Kiwi Motorsport, car #177Crosslink Kiwi Motorsport ran Nicole Havrda in FR Americas5 before American Express chose her for F1 Academy in 2025.6Fellowship
2025 GM Motorsports Business and Engineering FellowshipAffiliations
Della Penna Foundation · NXG Youth MotorsportsAmbassador and speaker roles. Affiliations, not sponsors.Questions partners ask
Who signs the agreement?
Ana Motorsports, LLC. Ana is 16, and all partnership discussions and agreements are handled by the LLC, managed by her parent.
Can we start with one round?
Yes. A single race weekend is the smallest package, and it can extend into the 2027 program.
Which dates are open?
Sonoma Raceway on Nov 6–8, 2026, and every step of the 2027 program.
Is Ana eligible for F1 Academy?
F1 Academy is open to women aged 16 to 25,1 so Ana is age-eligible now. Seats are filled by F1 teams and brand partners.
What reporting do we get?
An end-of-season report covering content delivered, audience reached by channel, guests hosted, introductions and press.
Sources · each opens in a new tab
- F1 Academy, FAQ: driver eligibility
- F1 Academy, “Beginner’s guide to the 2026 season,” May 14, 2026
- Formula 1, “F1 and Motorsport Network unveil 2025 Global Fan Survey,” July 1, 2025
- The Sponsor, citing Nielsen’s 2025 Global Sports Report, June 16, 2025
- Racers Behind the Helmet, “Nicole Havrda joins Crosslink Kiwi Motorsport for full FR Americas campaign,” March 14, 2024
- F1 Academy, “Nicole Havrda steps up to F1 Academy with American Express,” Feb 24, 2025
Start a conversation
Tell us your market and what you want from a partnership.
Ana is 16. All partnership discussions and agreements are handled by Ana Motorsports, LLC, managed by her parent.
Tell us who you are and what you want from a partnership. It takes two minutes. After a first conversation, we’ll share the partner deck.
Start a conversationOr email partners@anapalestro.com directly.
Existing partner? Log in